Why SKUtrak

SKUtrak makes data more interesting, accessible, and usable, enabling your team to make complex decisions with confidence. It surfaces insights that help you improve service levels, increase sales, and enhance retailer collaboration. With SKUtrak, ensure your products are always available where they’re needed most.

Supply chain teams

With SKUtrak, supply chain teams can reduce out-of-stocks by responding faster and with more agility to changing demand for their products.

SKUtrak links demand signals from forecast to in-store sales, identifying at-risk products and locations for out-of-stocks, enabling better decisions on inventory allocation.

With an understanding of true demand, suppliers can move beyond service levels to focus on the outcome that matters most – on-shelf availability – and provide a better service to their shoppers as a result.

Commercial teams

SKUtrak equips commercial teams with the tools to shape demand and fuel growth.

By gaining insights into demand dynamics, it’s easy to make informed decisions on promotions, range and assortment that boost the bottom line.

Because SKUtrak plays back the retailers’ own data, it facilitates collaborative discussions and helps align offerings with retailer needs, creating a win-win situation that fosters long-term, profitable relationships.

Revenue management teams

SKUtrak simplifies trade spend analysis and retail execution.

RGM teams need real-time visibility into trade spend, pricing, and execution. SKUtrak delivers store-level insights to optimise spend, drive growth, and balance pricing.

Reduce promo inefficiencies, lost sales, and weak retailer negotiations. SKUtrak enables faster, data-driven decisions through a sell-out lens to maximise profitability.

Data teams

SKUtrak simplifies data harmonisation and integration, allowing data teams to concentrate on more strategic initiatives.

SKUtrak provides daily demand data that is reliable, up-to-date, and unified. This frees up teams from dealing with pipeline issues and data accuracy, allowing them to focus on high-value tasks.

SKUtrak empowers data teams to build tools and models across the entire data universe to deliver genuine business insights quickly, maximising their contribution to the organisation.

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“With SKUtrak, insight is presented in a consistent format. That allows us to have much smarter and more consistent conversations with our retail partners.”

Kelly Holman, National Account Executive at Valeo Foods Group

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“SKUtrak helps us understand the ‘why?’. It helps us identify what causes events to play out as they do, and enables us to step in where we need to.”

Karl Frestle, Commercial Director for Grocery at Hain Daniels

Customer Stories

Alpro Case Study

Alpro optimised growth with SKUtrak, improving demand fulfilment by 10% through better data insights, enhancing service levels and supply chain efficiency.

Read case study