SKUtrak in action
See how SKUtrak delivers intelligence on demand
Grow sales
The FMCG industry is fast-paced, complex, and – as margins are being eroded – leaves little room for error. Against this backdrop, SKUtrak enables commercial teams to make bold, confident decisions to steer the ship and build deeper relationships with retailers.
- Identify opportunities to grow product distribution, using store-level data to understand performance and demonstrate returns.
- Get under the skin of how promotions impact shopper demand, and use this understanding to run better promotions.
- Craft data-led stories to support the case for product launches, growing your footprint within the account while becoming a trusted partner.
Reduce out-of-stocks
Products can’t sell if they’re not on the shelf. The sales missed through out-of-stock can be the difference between a winning promotion and a loss-making one, keeping or losing a listing, or hitting your sales target. SKUtrak connects the dots along the flow of goods, giving you intelligence on how products are moving through every step to your end shopper.
- Use on-shelf availability, rather than service level, to evaluate supply performance.
- Anticipate demand, assess risk, and allocate stock to locations that need it most.
- Identify stores with out-of-stocks or ghost stock and make targeted interventions.
Improve forecast accuracy
Forecasts are only as accurate as the data they rely on. Precision is crucial for aligning production with demand, minimising waste, maintaining customer loyalty through consistent product availability, and freeing up working capital for investments. SKUtrak helps:
- Reveal sales trends across retailers with harmonised, granular data to build a top-line picture of demand.
- Deliver the necessary detail to sense short-term fluctuations and forecast with agility.
- Analyse demand signals using SKUtrak TruDemand to understand supply dynamics, uncover missed opportunities, and optimise inventory management.
Centralise demand data
Fragmented demand data can lead to disjointed efforts and lost opportunities. SKUtrak resolves this with a centralised demand data source, aligning teams for a unified demand understanding.
- Streamline data harmonisation, enabling data teams to focus on tasks that add value to the business.
- Minimise the time data teams spend fixing broken pipelines and investigating data accuracy issues.
- Provide a dependable stream of harmonised, daily demand data so that data teams can stop firefighting and start building tools and models that deliver real business insights.
Manage product data
Matching products across different retailers, each with unique definitions and classifications is a complex, ever-changing puzzle. SKUtrak automates this task with robust product data management tools, making the stream of constant updates and changes manageable.
- Streamline product data management with SKUtrak tools to maintain accurate product reference data.
- Simplify mapping maintenance and enrich product analysis for a more detailed understanding of your inventory.
“Through the strategic deployment of SKUtrak, we could provide comprehensive data to Asda, highlighting the need for increased orders to meet market demand. As a result, Asda augmented their anticipated orders significantly, boosting our product availability from 87% to 95%. This alone has contributed to a significant sales improvement.”
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.