About us

“We founded Atheon Analytics with a mission to humanise data – helping people in all walks of life to make better sense of data so that they can make better decisions and lead more fulfilling lives. Our goal is to provide people with the tools, techniques and skills to explore information about the world around them and draw reasonable conclusions that they can act upon with confidence.”

Guy Cuthbert, CEO

Understanding, predicting and acting on shopper demand is challenging. It’s an imperfect science with an impossible goal; to eliminate waste in all its forms, while ensuring that everyone can access any product at all times through perfect availability in store. But a science it is, and while 100% availability or zero waste may be unattainable, it is possible to drive much closer to this ideal than current grocery supply chains achieve.

Atheon timeline

2005: Founded

Atheon’s story begins as a visual analytics consultancy, started by our CEO Guy Cuthbert.

2013: SKUtrak

SKUtrak is launched, providing an off-the-shelf analytics service to UK grocery suppliers.

2019: 1000+ Customers

Over 1000 grocery suppliers use SKUtrak to explore and understand their trading data.

Our commitment

We are committed to working with all stakeholders to optimise the grocery supply chain. We want to increase the availability of products in depots and stores, and minimise working capital and other stockholding costs. We believe in driving waste out of every stage so that shoppers receive the products that they want, in the locations that they want, when they want, without paying the earth for them.

Meet the team

Atheon Analytics was founded in 2005 by Guy Cuthbert and joined and refocused in 2006 by co-founder Ian Hall.

Guy Cuthbert

Chief Executive Officer

Guy is a computer scientist (Manchester, 1992) with a background in software engineering in the 90s and internet EDI in the early 2000s. Guy formerly led ABS (acquired by Fourth Enterprises) as CTO and then CEO before forming Atheon Analytics in 2005.

Ian Hall

Chief Operating Officer

Ian started his career as a buyer at Tesco, followed by several years in grey-market procurement and supply, as well as branded sales and account management roles. He has been Chief Operating Officer at Atheon Analytics for 12 years.

Ed Crawford

SaaS Operations Director

Ed started his career as a data analyst and went on to head up a data and consumer behaviour analyst team, working with FMCG suppliers. He joined Atheon Analytics in 2009, built many of the operational functions, and has been the SaaS Operations Director for the last two years.

Neil Tomkins

Commercial Director

With 25 years in Retail Supply Chain, Commerce, and Data Analytics, Neil specialises in creating scalable, high-performance sales functions. His approach centres on value-based sales, nurturing profitable, long-lasting customer relationships.

Konrad Maliszewski

Chief Technology Officer

Konrad earned his PhD in Management from Norwich Business School and joined Atheon in 2021. He initially oversaw R&D before becoming CTO, ensuring efficient and scalable development. Curious and detail-oriented, he’s passionate about transformational leadership and exploring new technologies. Outside work, he’s an avid rock climber and surfer.

Adam Booth

Product Director

Adam, a key figure at Atheon since 2016, progressed from consulting to leading data science, developing machine-learning SaaS for FMCG and logistics. Appointed Product Director in 2022, he balances work with running, pub explorations in London, and supporting Leicester at the King Power Stadium.

Nick Calver

Marketing Director

Nick joined Atheon in 2022, bringing a diverse experience from fintech, cybersecurity, and retail media to grocery analytics. He’s passionate about technology, focusing on brand, product, and content marketing strategies. An avid cyclist, Nick enjoys both trail and road biking.

SKUtrak Demand Intelligence Platform

The SKUtrak Demand Intelligence Platform offers CPGs timely, actionable insights into product movement, presenting a complete view of demand from warehouse to store sales. Supply chain, commercial, and data teams can access intelligence through engaging dashboards or any of your in-house applications.

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“SKUtrak provides us with a lot of very detailed information very quickly, but does so in a way that makes it easy to understand. It means that we can frame things in the right way when presenting our findings to an external audience.”

Jon Colby, Data and Insights Controller at Hain Daniels

Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.

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