Revolutionary application harnesses machine…
Read our latest press release announcing the launch of SKUtrak Promote, a machine learning powered tool for CPGs to optimise…
SKUtrak Promote
SKUtrak Promote, powered by TruDemand, provides machine-learning-powered projections of promotional performance. This empowers smarter planning, more effective execution, and actionable insights to maximise ROI and drive success.
Stop wasting money on underperforming promotions
Tired of eroding margins, negative ROI, and overstocks?
Promotions drive CPG growth, but poor planning, execution issues, and limited visibility often lead to wasted resources and eroding margins.
SKUtrak Promote, powered by TruDemand, helps you maximise your promotional ROI with clear visibility into performance, so you can make smarter decisions and drive profitable growth.
Download the SKUtrak Promote brochure
Foresight
Most analytics tools focus on past performance. SKUtrak Promote lets you look ahead and simulate the outcomes of promotional tactics. Switch scenarios, adjust parameters, and see which strategy delivers the best results.
Oversight
Stockouts, cannibalisation, unexpected costs—promotions can go wrong without clarity on the outcomes. With daily insights, you can stay in control and plan effectively for the cost of sale.
Insight
Promotions walk a fine line between success and failure. By showing not just why something worked but how, SKUtrak Promote enables a deeper understanding of performance, making success repeatable.
What sets SKUtrak Promote apart
Many promotion measurement tools offer only a surface-level view, showing basic sales numbers but missing crucial details about ROI and performance drivers.
SKUtrak Promote provides a complete and accurate picture by considering all variables, including cannibalisation, distribution, and availability.
With SKUtrak Promote, you can optimise promotions at every stage:
- Predictive scenario planning powered by TruDemand
- Daily performance monitoring
- In-depth post-promotion analysis with ROI calculations
- SKU-level insights for granular control
- Automated reporting and data visualisation
- Seamless integration with existing systems using SKUtrak Share
Promote confidence across the organisation
SKUtrak Promote offers a powerful solution that empowers teams across your business with the insights they need to make informed decisions.
 | Sales and demand planning Optimise promotional plans with accurate forecasting and scenario modelling to drive sales volume. + Baseline calculations + Automated analysis + Scenario modelling |
 | Leadership team Use a holistic view of promotional performance across all channels to guide strategic decisions. + Promotions library + Multi-retailer insights |
 | Finance and revenue management Streamline approvals and enable daily accrual tracking, improving financial oversight and budget management. + Approval workflow + Accruals daily |
Powered by SKUtrak TruDemand
TruDemand is SKUtrak’s intelligence layer.
Using advanced machine learning, it calculates the baseline demand for your products by analysing historical sales data and isolating factors causing spikes, slumps, or other variations.
By understanding—and removing—the impact of variables like promotions, cannibalisation, and availability, TruDemand reveals the true performance of your products.
Journal
Whitepaper: How to unlock…
Discover how a comprehensive approach to data transforms promo planning and execution, ensuring measurable ROI. Download the whitepaper to learn…
How can I improve…
Read our latest FAQ exploring how CPGs can improve promotional demand forecasts using data-driven insights.
Case Studies
Hain Daniels Case Study
Hain Daniels slashes insight time by 85% with SKUtrak, speeding up processes like quarterly promotions review. Discover how in our…
Britvic plc Case Study
Learn how Britvic tackled availability challenges, minimised lost sales around promotions, and maximised high-revenue SKUs.
Famille Perrin Case Study
Famille Perrin utilised SKUtrak for deeper stock and demand insights, enhancing promotional planning and ensuring adequate stock during critical promo…
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.