How to build growth…
Read how baseline demand turns fragile growth plans into buyer-ready decisions.
Challenge
Challenge
As a rapidly growing CPG, Mockingbird struggled with the effort of capturing product performance data with a lean operations team. In particular, the team found it challenging to keep on top of in-store availability, promotions, and service level performance.
Solution
The SKUtrak Demand Intelligence Platform puts in-depth insights on sales forecasts, promotions, product availability, waste, and service levels at the operation team’s fingertips. For Mockingbird, a key benefit has been the tool’s ability to analyse promotional performance.
Result
With SKUtrak, Mockingbird significantly improved product availability from 85% to over 95% during promotions to impact sales volumes positively.
In brief
- Faced with the challenge of managing complex data from multiple retailers, Mockingbird found a valuable ally in SKUtrak. SKUtrak's straightforward and intuitive visualisations simplified the task, transforming intricate data into clear, actionable insights.
- With SKUtrak’s insights, Mockingbird could effectively dissect their promotional strategies, understanding their impact on sales and product availability. This empowered the team to improve the efficiency of their operations to keep pace with the growth in demand.
❝
Previously, off-promo availability would be high – around 98-100% – but then drop considerably during promos. SKUtrak has helped us to highlight this issue to our retail partners and meet demand more effectively.
20%
Increase in order volume
66%
Reduction is product availability issues during promotions
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Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.