Promote Uplift Agent launch announcement

For many CPGs, trade- and promotional-investment is already one of the largest expense lines on the P&L — and as discounting, display support and retail media grow, that burden is only increasing.

Yet the way most promotions are planned hasn’t evolved. Teams still rely on last year’s spreadsheets, recycled assumptions, and outdated tactics. Plans are static, decisions are rushed, and performance reviews come too late to act.

Crisp SKUtrak Promote introduces a new way to plan and optimise promotions. It utilises AI to assess the ROI generated by each promotion, automating manual work, surfacing insights instantly, and supporting faster, more informed decisions. Discover more on SKUtrak Promote and how to join the waitlist for our free trial program below.

Now, we’re taking Promote to the next level with AI-powered uplift predictions, giving you the clarity to plan smarter, act faster, and deliver stronger results. 

The challenge

Even the best-made plans rarely stay fixed. Retailers change timings, new products launch, or requests for extra investment appear without warning. You’re expected to make quick calls on spend and support, often without clear evidence to guide the decision.

To win in this environment, teams need insight that drives action – helping them learn continuously, respond fast, and make confident decisions.

If you’re responsible for planning promotions, you’ll recognise the moment when next year’s planning cycle begins: data everywhere, tight deadlines, and complex modelling. You do what you can with the time and tools available, but there’s rarely space to test new ideas with confidence.

The solution

We built SKUtrak Promote to make promotion planning faster, clearer, and more connected. Now we’re taking it further with AI-powered uplift predictions, giving you a forecasted view of how promotions are likely to perform before you commit to them.

Building on the analysis of past promotions, this capability predicts the expected uplift of future activity. It identifies the patterns that drive performance and translates them into clear, quantified predictions directly within your planning workflow.

The result is a truly data-led planning process. You can compare modelled promotions, see the likely impact of changes in timing, discount, mechanic, or feature space, and prioritise the activity with the greatest expected return.

Crisp AI Uplift Agent

“Promote already gave teams a clear view of what had happened,” says Adam Booth, Product Director at Crisp SKUtrak. “We wanted to help them apply those insights when they matter most — in the planning process. Investment decisions are important, but they’re often made on the fly, without time for deep analysis. The Uplift Agent learns from past promotions to show how discount depth or feature space can influence results, so planners can act quickly with confidence, avoiding costly surprises.”

The new AI Uplift Agent in SKUtrak Promote predicts the expected uplift of each promotion before it happens. It analyses your past promotions, learning how factors such as discount depth, timing, product mix, and feature space have influenced results (by “uplift,” we mean the incremental sell-out units demand above baseline for the planned period).

Using these patterns, the agent forecasts the likely outcome of future activity based on the exact configuration you’re planning. It recalibrates as new promotions run, keeping predictions aligned with the latest shopper behaviour, price sensitivity, and promotional strategy.

Each prediction includes a confidence score and a list of similar past promotions for context, allowing you to assess the risk and share evidence to reinforce your proposal, providing both foresight and evidence. Predictions appear directly within Promote while you’re planning a promotion, so you can test ideas, compare options, and make decisions in context without exporting data or running separate models.

In live client testing, the agent achieved 90% forecast accuracy (MAPE), demonstrating reliable performance in real-world conditions.

Getting started

The AI Uplift Agent requires access to your historical promotional data, but onboarding is simple — our team helps you import your calendar in whichever format you have it. Seasonality effects are handled automatically through our TruDemand baseline engine, which models expected base sales for every SKU and period.

Learn more about TruDemand ->

This creates a smarter, planning process that’s founded on live data that evolves quickly to respond to changing shopper behaviour.

Use cases

Every supplier faces the same promotion-planning pressures: ambitious targets, limited time, and shifting decisions. AI-powered uplift predictions in SKUtrak Promote bring clarity when it’s needed most, helping teams build promotional plans they can depend on.

Plan smarter

When annual targets land, the work to build a plan starts immediately. In the past, testing new ideas meant long hours in spreadsheets. Now, you can explore different options in minutes. 

With uplift predictions built into Promote, you can adjust a discount, shift timing, or add a feature space and instantly see how it’s likely to perform. The model lets you find which combinations are most effective, allowing you to shape a stronger plan from the outset and avoid scrambling to fill a hole. Planning becomes faster, more focused, and more reliable.

Respond with evidence

Plans change. You might have stock to clear or a customer pushing for you to invest in extra feature space. You need answers quickly. In a few clicks, Promote shows whether the extra investment is likely to pay off, helping you weigh the potential uplift against cost and respond with confidence.

Align on a forecast

Once the plan is agreed, uplift predictions help the wider business prepare. Supply teams can plan stock accordingly. Finance understands the required investment and expected return. Commercial teams share a single, data-driven view of what success looks like and what to adjust if conditions change.

With everyone working from the same predictions, planning becomes more connected, coordinated, and responsive.

The impact

Together, these improvements make promotion planning sharper, faster, and more reliable. With AI-powered uplift predictions in SKUtrak Promote, teams reduce uncertainty and focus investment where it’s most likely to deliver.

What was once a backward-looking process driven by static spreadsheets is now forward-looking and adaptive, built on live data and continuous learning.

This transformation gives teams greater control and focus. Planning becomes a continuous process where insights flow directly into decisions.

Join our Free Trial program

AI Uplift Predictions are now available in SKUtrak Promote.

We’re inviting new and existing users to join our free-trial program to experience predictive planning firsthand.

Join the waitlist to get access, guided setup, and hands-on support from our team. You’ll see how uplift predictions fit into your own planning workflow and discover the value of acting on foresight, not hindsight.

Join the Free Trial