How do I improve…
Introduction – be accountable Retailers are busy, which means getting in front of buyers and supply-chain managers can be challenging. […]
When should I stop…
Never?! Excel remains a great tool for many reporting and analysis purposes – such as building summary reports or conducting […]
Which companies use SKUtrak?
There are hundreds of companies using SKUtrak today, from small startups to the world’s largest consumer product brands. Hundreds of […]
Why should I forecast…
If you produce or distribute products that your target market buys through retail stores – including e-commerce retail sites – […]
What data can I…
The traditional ‘Big Four’ UK supermarkets (Asda, Morrisons, Sainsbury’s and Tesco) provide data and reporting tools for their suppliers to […]
How much does a…
Firstly, let’s establish what we mean by a Demand Signal Repository (DSR) – then we can consider different flavours, what […]
Why would I pay…
Maybe you don’t need to? Many small businesses, with a tiny product range and only one or two salespeople, may […]
How do I analyse…
There are many approaches, but we can group these into a few similar ‘flavours’ and then look at typical approaches for each of…
What is data grain?
The ‘grain’ of data refers to how detailed (high-grain) or aggregated (low-grain) any given data is in relation to the real-world phenomena that…
Why does a demand…
Pound for pound, terabyte for terabyte, it’s true that a demand signal repository (DSR) will cost more than a data […]
How do I maximise…
Read our latest FAQ on how CPGs can maximise the value of each promotion with data-driven strategies.
How do I maximise…
John Wanamaker’s famous quote about advertising rings an uncomfortable bell for many CPG commercial directors: Substitute “promotions” for “advertising” and […]
Optimising your product availability
Find out why getting your on-shelf availability right is more important than the range and choice you offer.
Managing deviation from the…
Struggling to stay on plan? Learn how Demand Intelligence Platforms empower CPGs to utilise retail trading data for more accurate prediction of commercial…
Operating as a trusted…
Looking to transform your CPG business from an order taker to a trusted advisor? Discover how in-depth market insights can foster stronger collaborations.
Data management simplified
We’re happy to announce the release of two new data management tools: Product Master and Product Matching.
Why demand intelligence insights…
Understand the pivotal role of demand intelligence insights in creating agility within CPG supply chains.
The Flow-of-Goods signal
Discover why daily data representing the whole supply chain—from production to the till—is critical if retailers and suppliers want to work together to…
Understanding true demand
Understand how to bridge the gap between sales figures and true demand, highlighting how actual sales often fail to represent CPG's full potential.
Press Release: Samworth Brothers…
Samworth Brothers is streamlining its supply chain with a cutting-edge AI solution from RELEX, Atheon, and Logic. This project aims to increase sales…
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.