Powering growth and relationships

In brief

• Vibrant Foods, a leading European producer of South Asian food products, manages well-known brands like TRS, East End, Fudco, Cofresh, Everest, and Chai Xpress. With a significant presence in Europe and the UK, the company offers a wide range of high-quality, authentic products, including flours, nuts, snacks, pulses, spices, dairy, and rice. Their partnership with Tesco underscores their commitment to collaboration and innovation.
• The company faced challenges in efficiently managing and analysing data, impacting their ability to make informed commercial decisions. The implementation of SKUtrak revolutionised their approach, providing daily, granular insights that enhance forecasting, optimise promotions, and support data-driven decisions. Jaime Morris, the Commercial Account Manager for Tesco at Vibrant Foods, leverages these insights to maintain double-digit growth and explore new product opportunities, such as launching instant pancake mixes.
• SKUtrak's user-friendly interface and visual dashboards save hours on data collection and reporting, allowing for in-depth analysis of product performance. The platform aids in fine-tuning promotional strategies, optimising inventory levels, and identifying underperforming products or distribution gaps. It also improves conversations with retail buyers by providing a compelling, data-driven narrative, helping Vibrant Foods defend shelf space and introduce innovative products. Real-time alerts assist in managing stock levels and responding to potential disruptions, enhancing service levels and customer satisfaction.