How to build growth…
Read how baseline demand turns fragile growth plans into buyer-ready decisions.
Challenge
Challenge
Famille Perrin struggled with limited information on stock and demand due to rapid growth and a lean, traditional operation. Before SKUtrak, they managed orders case-by-case and lacked insights into promotion effectiveness and retail stock levels, hindering their understanding of the brand’s market position.
Solution
SKUtrak provided Famille Perrin with advanced insights for better stock and demand visibility. This helped especially with improving their understanding of promotional effectiveness and ensured that retailers had enough stock to meet shopper demand during promo periods.
Result
SKUtrak’s data allowed Famille Perrin to inform buyers about potential under-forecasting and the impact of previous stockouts on upcoming promotions.
In brief
- Famille Perrin, a family-owned winemaker, faced the enviable challenge of stratospheric growth. Their La Vieille Ferme label in the UK grew from 1 million to over 9 million bottles annually. However, they needed help determining accuracy around order volumes. Additionally, they needed more insights into the effectiveness of promotions and whether stores would have enough units to meet demand during promo periods.
- SKUtrak enabled Famille Perrin to better understand stock levels and demand. It improved promotional analysis and helped the team ensure retailers had sufficient stock by making more effective allocation decisions.
- Implementing SKUtrak, Famille Perrin could inform buyers about low-stock levels, forecasting issues, and promotion impacts. This proactive approach was crucial as their sales volumes grew, helping to mature more data-driven operations to align production with demand.
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We’ve had a few people on the retail side actually messaging us and thanking us for pointing things out that they’d otherwise have missed. That’s a huge validation for SKUtrak and what we’re trying to achieve.
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Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.