Protecting brand loyalty by improving on-shelf availability

In brief

• St. Austell Brewery, with a rich history dating back to the mid-1800s, faced various challenges such as complex data management, inconsistent stock supply, and difficulties in strategic decision-making. Additionally, the need to empower their sales team, efficiently launch new products, address production bottlenecks, and maintain competitiveness in promotions was paramount.
• The implementation of SKUtrak helped streamline data analysis, enabling quicker, more insightful trading performance reviews. It significantly improved stock management by offering real-time insights, which aided in maintaining a consistent supply and empowered the sales team with crucial information for optimal store stocking strategies.
• In addition, SKUtrak plays a pivotal role in the effective launch of new products and the strategic handling of promotions, contributing to enhanced brand loyalty and Profit and loss outcomes.