Providing a complete, current, and coherent view of performance.

Challenge

Challenge

Valeo Foods Group struggled with the labour-intensive process of manually inputting and correcting data from multiple retailer portals. This often resulted in delays and incomplete data. Additionally, their reliance on basic, self-built analytical tools proved inadequate, as they lacked the necessary depth for effective decision-making.

Solution

SKUtrak, by automating the collection of data every day, ensured timely and complete data retrieval. Moreover, its advanced analytical capabilities provided in-depth insights for promotional analysis, addressing the inadequacies of Valeo’s previous homemade tools.

Result

Valeo Foods Group’s account executive team was able to save an entire day per week per retailer, freeing up time to spend on higher-value tasks.

In brief

  • Valeo Foods Group faced the challenge of being swamped with retailer data. The process of manually collating the data was time-consuming and prone to errors, often resulting in incomplete or delayed data, which significantly affected the company's decision-making capabilities.
  • By automating data collection, SKUtrak eliminated the need for manual input, ensuring timely and complete data retrieval. The platform's user-friendly nature further streamlined data management, allowing team members to access personalised data efficiently with their own logins.
  • Implementing SKUtrak led to significant time savings; an entire day per week per retailer. Additionally, the integration of SKUtrak with tools like Power BI, enabled richer analysis in areas such as stock, service levels, and promotional effectiveness.

In Demand Planning, you’re typically dealing with multiple categories and accounts, which means that you end up with data in a huge variety of formats. With SKUtrak, everything is presented back in the same consistent format. That gives us the ability to have a much smarter and more consistent conversation with our retail partners too.

Kelly Holman, National Account Executive at Valeo Foods Group
1 day

Per week per retailer saved thanks to the automated collection and curation of data

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