Optimising availability with help from SKUtrak

Challenge

Challenge

Yoplait struggled to understand product availability levels across various retailers. The problem was compounded by the need to integrate information from multiple retail systems, making effective supply chain management and retailer collaboration challenging.

Solution

Using SKUtrak, Yoplait optimised product availability by analysing depot stock and predicting orders, encouraging retail partners to increase order sizes, and streamlining operations through enhanced order management and larger case sizes.

Result

Yoplait’s SKUtrak use raised product availability from 87% to 95% in Asda and 90% to 95% in Morrisons, enhancing supply chain management with accurate forecasts and strengthening retail partnerships for faster supply change responses.

In brief

  • Yoplait needed better visibility on product availability to improve supplier-retailer relations and help alleviate the formidable task of compiling data from multiple systems across various retailers.
  • Using SKUtrak, they gained insights into depot stock and store coverage, predicting significant orders to optimise product availability. They encouraged retail partners to revise forecasts, increasing order sizes. SKUtrak also helped streamline operations by enabling Yoplait to explore options such as larger case sizes and improved order management with retail counterparts.
  • The implementation of SKUtrak increased product availability in retailers like Asda and Morrisons, from 87% to 95% and 90% to 95%, respectively. This led to improved supply chain management, more accurate product line forecasts, and stronger, more collaborative relationships with retail partners, enabling quicker responses to supply changes.

With SKUtrak we can predict orders, particularly during periods of low availability. In tandem, we know when it's vital to initiate dialogue to increase availability and, in turn, boost our orders.

Jimmy Coulson, Head of Supply Chain at Yoplait UK
50%

Reduction in product availability issues at Morrisons stores

62%

Reduction in product availability issues at Asda stores

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