What’s more important: in-store vs on-shelf availability?
Ultimately, on-shelf availability is more important to measure and understand than in-store availability – because (in most cases) shoppers can only purchase what’s available on the shelf. That said, both have a part to play; let’s explore further…
What do we mean by availability?
How can we measure availability?
What’s the difference between “on-shelf” and “in-store”?
