How can I match my product codes with retailer codes?
Despite the prevalence of GTINs (also known as EANs, article numbers, barcodes etc.) for consumer packaged goods it’s common to find retailer trading data expressed in terms of a retailer’s own product code (article number, MIN, PIN, TPNB, TPND etc.). Matching retailer codes to your own product codes is often essential for effective and actionable product performance insights; you can’t take action if you’re not sure which product requires attention!
At its simplest, product code matching is a problem of associating the code used by a retailer with the code used by the supplier of that product. But which ‘code’ do we mean? Product code matching is complicated by different types of product codes used at different stages in the Flow-of-Goods between supplier and shopper. We explore these in the full article here.
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