Revenue teams
Maximise revenue, optimise trade spending and drive profitable growth.
Struggling with inefficient trade spend, pricing pressures, and retail execution challenges? SKUtrak helps track trade spend ROI, fine-tune pricing, and ensure promotions drive true growth—not just volume shifts.
Maximise trade spend effectiveness & ROI
- SKUtrak Promote provides daily visibility into trade spend performance, automates post-event analysis, and gives revenue growth management teams a consistent framework for evaluating promo effectiveness.
- By tracking promotions through a sell-out lens, RGM teams can compare actual performance vs. forecasted baselines, ensuring that only the most effective promotions receive continued investment.
Optimise pricing strategies without losing margin
- Retailers set the price, but understanding price elasticity is key to justifying cost price increases and protecting margins.
- SKUtrak helps RGM teams assess how price shifts impact demand, ensuring cost price adjustments are backed by real-world data. Identify the tipping point where price changes affect volume, ensuring negotiations with retailers are grounded in insights—not guesswork.
Prevent lost sales and eliminate distribution gaps
- SKUtrak provides daily stock tracking, helping teams fix availability issues before they hit revenue.
- RGM teams need visibility into lost sales—whether from out-of-stocks, poor shelf execution, or misaligned distribution. Getting the right products into the right stores maximises sales and minimises losses.
Ensure new product launches get a fair shot
- SKUtrak enables RGM teams to monitor early NPD sales trends from day one, ensuring distribution is on point and performance is in line with expectations.
- If things aren’t going to plan, adjust pricing, promos, or availability quickly to drive trial and build momentum. No more waiting until the trial window is over to react.
Strengthen your negotiating position
- SKUtrak equips RGM teams with fact-based insights on sales, stock, and promo impact, giving them the leverage needed for better joint business planning.
- Whether justifying trade spend allocation or negotiating for a stronger promotional presence, SKUtrak ensures RGM teams have the evidence to support every decision.
SKUtrak can
also help with:
Customer profitability
Test price and promo strategies before execution with real-world data to reduce risk and optimise outcomes.
Developing an account strategy
Aggregate store-level data across estates, formats, and regions to identify high-value opportunities and maximise revenue potential.
White space & growth opportunity identification
Spot underperforming and high-potential stores or regions to drive targeted expansion and revenue growth.
Elevate your revenue growth strategy with SKUtrak:
from
Inefficient trade spend
Lack of visibility into whether trade promotions drive true incremental growth or just shift volume.
to
Optimised trade investment
Maximising ROI on every trade pound with precise, daily performance tracking and optimisation.
from
Uncertain pricing decisions
Guesswork in pricing strategies leading to margin erosion and missed revenue opportunities.
to
Data-led pricing strategy
Smart, data-driven pricing decisions that balance volume, profitability, and retailer expectations.
from
Lost sales
Revenue lost due to out-of-stocks, poor shelf execution, and misaligned distribution strategies.
to
Optimised distribution and availability
Proactive distribution insights ensuring products are available in the right stores at the right time.
from
Slow new product insights
Delayed visibility on new product performance, leading to missed opportunities.
to
Launch success and expansion
Instant insights into trial success, enabling fast tweaks to pricing, promotions, and availability.
from
Weak retailer negotiation
Difficult conversations with retailers due to lack of granular, store-level performance evidence.
to
Data backed collaboration
Stronger negotiation with compelling data to justify pricing, trade spend, and shelf space.
Customer Stories
Hain Daniels Case Study
Hain Daniels slashes insight time by 85% with SKUtrak, speeding up processes like quarterly promotions review. Discover how in our case study.
Vibrant Foods Case Study
Discover how Vibrant Foods uses SKUtrak with Tesco to maintain and accelerate double-digit growth by enhancing control, visibility, and innovation.
Journal
How to build growth plans buyers can’t reject
Read how baseline demand turns fragile growth plans into buyer-ready decisions.
Are you misreading your Christmas results? And what it means for 2026
Uncover how demand intelligence reveals true Christmas performance and strengthens 2026 planning.
When online grocery becomes too big to ignore
Read our latest article on online grocery and how it now accounts for around 12–13% of all FMCG spending.
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.