SKUtrak Connect
SKUtrak Connect takes the pain out of data collection and harmonisation.
- It automatically collects and integrates data covering the full flow-of-goods, from forecast to sale, from multiple retailers and other sources, running 365 days a year.
- Robust monitoring is built to handle source system downtime, revisions, and errors, guaranteeing data reliability.
- Plus, the SKUtrak Connect framework is built to be extensible, meaning the set of available connectors can easily be expanded to integrate and harmonise data from any retail source.
SKUtrak Accelerator
Bridging data gaps across retailers and systems, SKUtrak Accelerator harmonises diverse demand signals into a universal model.
- It links consumer, traded, and shipping units, enabling contextual analysis for comprehensive trading performance insights.
- SKUtrak ensures dataset consistency, empowering IT teams with managed pipelines.
- Additionally, SKUtrak Accelerator includes the AI-driven TruDemand engine, deepening demand understanding for strategic decisions.
SKUtrak Share
SKUtrak Share makes it simple to integrate demand data into your in-house and third-party applications.
- It enhances workflows by providing complete, performant access to SKUtrak’s full data model, seamlessly embedding timely retail insights into daily activities.
- With versatile export options and API integrations, SKUtrak ensures that your teams have access to detailed, up-to-date, accurate information, no matter what tool they’re using.
SKUtrak Insight
SKUtrak Insight puts powerful demand intelligence in the hands of business users, granting a competitive edge with unmatched insights.
- It simplifies understanding of true demand and performance across commercial, supply, and data teams, by providing them with visually engaging presentations of complex insights tailored to their specific needs.
- SKUtrak surfaces problems and opportunities, makes it easy to dive deeper, and facilitates seamless sharing of insights and recommendations.
Marketplace
Benefit from a growing ecosystem of SKUtrak-certified applications, which apply SKUtrak’s detailed, up-to-date data to many different use-cases.
- CPGs benefit from a ready-made repository of data-led tools and applications, delivering benefits across the business without time-consuming or costly data integrations.
- Developers benefit from SKUtrak’s completely harmonised data model, and the opportunity to provide additional value to SKUtrak’s 1000+ connected suppliers.
Customer Stories
Britvic plc Case Study
Learn how Britvic tackled availability challenges, minimised lost sales around promotions, and maximised high-revenue SKUs.
Yoplait Case Study
Yoplait leveraged SKUtrak to reduce product availability issues by 50%, revolutionising supply management. Explore the success story.
Journal
How to build growth plans buyers can’t reject
Read how baseline demand turns fragile growth plans into buyer-ready decisions.
Are you misreading your Christmas results? And what it means for 2026
Uncover how demand intelligence reveals true Christmas performance and strengthens 2026 planning.
When online grocery becomes too big to ignore
Read our latest article on online grocery and how it now accounts for around 12–13% of all FMCG spending.
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.