Commercial
teams
Build stronger, more profitable trading relationships
Facing time constraints, data overload, and tough negotiations? SKUtrak can help leverage actionable insights to align with buyers’ needs and seize growth opportunities, making every decision a step towards stronger and more profitable partnerships.
Monitor and analyse sales and other KPIs to assess and adjust performance
- SKUtrak automates daily data collection for quick insights for major UK grocery retailers. Navigate trends and categories with ease, delving deep into analysis beyond Excel’s capabilities.
- Gain clear visibility into factors like on-shelf availability and detailed store-level performance, guiding your commercial strategy towards success.
Strengthen buyer relationships by providing retailers with winning insights
- SKUtrak helps enhance your partnerships by aligning on metrics and fostering shared understanding through deep trading intelligence.
- Communicate effectively with structured visual reports and deliver expert analysis on sales and distribution, increasing your value as a trusted advisor.
Design, pitch, and implement growth-driving promotions for maximum ROI
- SKUtrak enhances forecasting accuracy and agility in aligning expected and actual outcomes.
- Make informed promo decisions, avoiding overestimation that leads to excess inventory and missed ROI goals, or underestimation that results in stock shortages and lost opportunities.
Optimise product assortment, distribution, and shelf placement to boost sales
- With grocers tightening product ranges, defend your lines with solid insights and analysis.
- SKUtrak supports confident distribution, expansion and swap-out discussions, ensuring your products are well-placed in the right stores for optimal sales outcomes.
Launch new products successfully
- Navigating the critical launch period is essential for brand growth.
- SKUtrak helps strategically place products, monitor inventory levels, and adapt to market changes, securing your product’s shelf presence for long-term success.
SKUtrak can
also help with:
Creating accurate sales forecasts
Generate precise sales forecasts to streamline inventory management and synchronise with supply chain operations for optimal stock levels and efficiency.
Developing an account strategy
Formulate and implement a tailored sales strategy for designated accounts to achieve or surpass sales targets, driving growth and market penetration.
Negotiating profitable trade terms
Craft and negotiate contract terms and pricing strategies that enhance profitability while sustaining positive relationships.
Spotting and solving account issues
Address account-related issues, such as returns or stock shortages, to maintain strong customer relationships and ensure sales growth.
Elevate your commercial strategy with SKUtrak:
from
Manual Monitoring
Labour-intensive tracking and analysis of sales and KPIs.
to
Automated Insights
Effortless daily data aggregation for swift, actionable insights.
from
Basic Reports
Simplistic, and insufficient reporting.
to
Structured Visuals
Advanced, clear visual reporting that goes beyond traditional limits.
from
Ad-hoc Decisions
Reactive commercial actions with unpredictable outcomes.
to
Informed Commercial Strategy
Strategic, data-backed decision-making for superior sales results.
from
Wasted Promotional Spend
Uncertain promotional planning and execution.
to
Optimised Promotional Spend
Precision in promotions, maximising ROI with data-driven insights and results.
from
Losing Ground with Outdated Placement
Stagnating product placement and assortment.
to
Optimised Product Assortment, Distribution, and Shelf Placement
Agile product positioning and assortment optimisation for peak sales.
Customer Stories
Hain Daniels Case Study
Hain Daniels slashes insight time by 85% with SKUtrak, speeding up processes like quarterly promotions review. Discover how in our case study.
Yoplait Case Study
Yoplait leveraged SKUtrak to reduce product availability issues by 50%, revolutionising supply management. Explore the success story.
Journal
How to build growth plans buyers can’t reject
Read how baseline demand turns fragile growth plans into buyer-ready decisions.
Are you misreading your Christmas results? And what it means for 2026
Uncover how demand intelligence reveals true Christmas performance and strengthens 2026 planning.
When online grocery becomes too big to ignore
Read our latest article on online grocery and how it now accounts for around 12–13% of all FMCG spending.
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.