Webinar: How to boost promotional ROI and grow sales with SKUtrak
Are your promotions driving the results you expect? In grocery retail today, promotions are essential for CPGs to maintain loyalty and stay competitive. However, many promotions fail to deliver due to a lack of granular daily data, inadequate insights and tooling. Discover how SKUtrak can revolutionise your promotional planning and execution, ensuring every campaign delivers optimal revenues.
Watch and learn:
Adam Booth, Product Director and Tim Larsen, Training and Engagements Manager from Atheon Analytics, share how to turn data insights into promotional ROI.
Promotion optimisation: The three key ingredients
Promotion planning with SKUtrak dashboards
Promotion monitoring with SKUtrak dashboards
Promotion optimisation: The three key ingredients
Learn the importance of accurate data, a robust process, and actionable insights to enhance promotion planning, execution, and review. Discover how working from a precise baseline enables effective demand forecasting and optimisation.
Promotion planning with SKUtrak dashboards
Analyse past promotions, identify successful strategies, and make informed decisions for future campaigns. Leverage multiple metrics, such as stock ranging and service levels, for accurate forecasting.
Promotion monitoring with SKUtrak dashboards
Review inbound service and stock build, and monitor service levels to ensure optimal stock availability. Identify challenges early, direct stock efficiently, and ensure smooth promotion execution.
Post-promotion analysis with SKUtrak dashboards
Analyse promotion effectiveness, understand return on investment (ROI), and identify performance challenges. Review promotion mechanisms, account for price variances, and analyse your product portfolio for insights.
An introduction to TruDemand
Discover how TruDemand’s advanced analytics provide essential automated baseline forecasts and demand decomposition to improve your planning, forecasting, and post-event analysis.
A demonstration of the new Promo App
Understand how the SKUtrak promo app powered by TruDemand (currently in Beta) helps you track, evaluate, and optimise promotional activities. See how scenario modelling, performance reviews, and automated post-event analysis can streamline your processes.
Unlocking intelligence on demand, SKUtrak gives you the power to make smarter and more profitable decisions every day.